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Ariat

The founder of Ariat grew up on a working horse farm in Pennsylvania. She was one of eight kids and spent her childhood surrounded by animals – horses, sheep, pigs, chickens, dogs and cats. She has a special memory of sitting in front of the TV in 1973, watching Secretariat win the Kentucky Derby. He went on to win the Triple Crown, setting records that still stand today. Secretariat’s big heart and competitive spirit were the motivations behind naming her company Ariat.

Ariat was founded as “The New Breed of Boot.” They were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, their world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments.

Ariat is committed to building a different breed of company, one that reflects their core values as a team and those of their consumers. Their company values have shaped our success since 1993 – a commitment to innovation, quality, integrity, teamwork and respect.

They believe their values are what set them apart and have helped build Ariat into the one of the top Equestrian, Outdoor and Work brands in the world. Product quality is non-negotiable, and so is their collaborative culture and giving back to the communities they serve.

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